There are times, when you might notice a drip in the traffic of your website after analyzing the website account details. After noticing, a potential search engine penalty, find the cause of this mayhem and take up preventive measures for the fear of losing the ranking. It is advisable to keep a track of your rankings based on the location. There are many reasons to get penalized by Google that is wrong or spam links, plagiarized or keyword stuffing in content, malwares on the website and many more.
A penalty is applicable in case if the above events retreat the ranking of the website. Consider the Google Webmaster Tools to check if there is any penalty levied for a sudden fall in the search engines.
Google generally updates its algorithms and if the website fails to comply with the standards set by them, the website owners are notified with the help of the Google Webmaster Tools. On the other hand, a manual penalty is levied either for individual web pages o can apply to the whole domain. You can identify the cause of the algorithmic penalty with the help of Google Panda or Penguin.
After identifying the penalties you have faced, take the measures in fixing the problem. Keep the website clean and get rid of the manipulative links. Use the links that are connected to your website by building natural links.
Businessmen must be cautious in protecting the links of their website as it is the links that determine the ranking of a website. Google tries to sort out this problem by keeping the profile clean and in turn prevent the webmasters from facing penalization.
The basic reason for a website to get devalued is mainly because of the offending links which is determined by the Google algorithm. In this case, a clean is valid and you may request one from them. Next time while setting up the links make sure that you comply of the standards for creating natural links for your website. Besides setting good quality links, it is essential to monitor the content of your website.
Ensure that it receives top ranking for its good quality and valuable content. This will help you avoid penalties as Google constantly monitors the quality of content. Make constructive efforts to keep the audiences in loop with your blog posts with valuable content.
A trusted SEO company will help you with the right solutions for building the back links and quality content. This ensures that your website is not prone to getting penalized by Google. If you are confident of the preferred SEO services, you need not worry about the reputation of your company. A good company will help you by applying varied combination of strategies to optimize the web pages and keyword density. The building of back up links is handled by a designated department of this service provider. While selecting an SEO company, consider the reputation and the experience it holds in serving its clients. This gives the guarantee that you can associate with them and protect your website by preserving its ranking.