Everyone has a formula for writing the best articles. Do formulas work, though?
The answer is – it depends. There are at least seven different styles of article, and dozens of ‘optimization formulas’ to work with. Some say to have a certain keyword density, to include the keywords in the first so many words of the article, the title, the closing, each paragraph, etc. The real way to make sure you get conversions, however, is to make sure your content does attract attention, but is more focused on being HELPFUL and RELEVANT.
How To – ‘How to —‘ articles are good for SEO because people search using the term ‘how to—‘ and also becasue the articles or very helpful and hands on. Include a source for more info, or to other articles you’ve written on the topic. Use your knowledge to set yourself up as an online expert in your field!
Lists – People love lists, so think of top ten lists or best whatever lists or 20 ways to such and such lists. Start with a short introduction, do your list, and wrap up with a comment. Put the numerals in the title.
Straw Men – Play devil’s advocate by setting up a premise – then demolish it in order to show your own, better way of approaching the question or problem at hand. This is a great way to address controversial practices or methods, and can begin with a question – Does —- Really Work?The you can ‘debunk’ the premise, and offer your own solution.
Examples – You can answer questions with examples – such as ‘Should I Outsource My SEO Work? and inform your audience by telling a few short success stories then offer your help. Use stats to give your piece authority.
Interview – Interview an expert for an article, and interject your own points you want to cover. Youca n style it as a traditional article with heavy use of quotes, or as a Q&A.
Trends – Keep up on fads and do quick press release style articles tying in relevant trends or news to your own topic or field. These have a chance of being picked up if you do a good job!
Reports – Tell people about the ‘release’ of a new completed study or survey. You can base a whole article on the results of case studies, and they add authority to your piece. They also make you more newsworthy.
Worry more about how the article reaches your audience and convinces them to convert to a customer. Keyword optimization is importnat, but not at the cost of user appreciation.