The best search engine of all is the owner of Google+ and can be a key to success for your business development. So, is that not a valid reason to start using it often for your brand? Google is trying every way to make Google+ the best medium through which one can promote & market.
When used properly, it serves both your social marketing as well as search optimization needs. Here are a few guideposts that will add on to your performance on the platform.
• Promotional Events
If you organize events every now and then, it’s time you turned towards Google+.
Be it an online event (Hangout) or an offline event, you can always depend on this platform to get a wider reach. Learn who are interested in your brand and gather them for your event.
While organizing keep aspects like location, areas of interest & time in mind. Let different type of people attend the event and share their expertise. This will make your mark in the niche as well as on the platform.
• Let your followers know your story
Use this medium to tell your stories, let it be about your brand, company, service or even yourself. Let them know what happens every day in your industry and what efforts led you to heights. You can also add images, videos, links, content posts and a lot more to grab the attention of your audiences.
Moreover, try creating a community where you can connect with your audiences.
• Connect with your fans
Try using the famous Google+ hangout to connect with more audiences. With the help of this, you can interview or strike a conversation with a fan for about 15-30 minutes. When you talk to your fans you get to know what they expect from you, what they like about your company and what they don’t. This helps you take your business ahead.
• Create Circles for Job Opportunities
You can create a circle and bring together followers who are seeking a job, share an interest or would like to connect with you. This way you pool in all resources together and work towards a better page engagement. People in this group would look up to you & would refer you to others as well.
Make every day different and try out unique methods to engage audience. Unlike other platforms, Goggle+ houses users who interact regularly. It not only helps in boosting the business but also helps you learn a lot more values and tackling techniques. Do not ignore Google+, there is a lot more that can be done with it.
Have anything to add on? Let us know in the comments below.