Your website serves as the mouthpiece of your business. It helps to showcase your product and service and establish your business as a brand. It is most essential to regularly update your website by adding fresh content consistently and revamping the website at periodic intervals. Let us look at the basic reason why this is necessary. Imagine you are living for years in the same house or operating from the same office. Don’t you agree that re-arranging a bit is necessary to bring about freshness in your house or to reflect the changes in your business philosophy?
If you fail to update your site, then it may lag behind your competitors’ sites that may be up to date. The download time will also be remarkably slower as technologically your site may be lacking if not updated regularly. A slow opening site may fail to impress the potential customers. In this fast moving world, who has the patience to wait until the website downloads! The first reaction is to just move on to other competitor sites which deal in the similar products. Now wouldn’t that be a great blow to your business!
A complete overhauling of the site may entail a lot of effort and money. So it is not possible to undertake that regularly; maybe just once in a couple of years is good enough. But you could tweak a few changes here and there and make the site visually appealing to your audience. And in case you notice the site speed going slow, you could rectify that aspect. First you have to capture the interest of your target audience with the visual appeal of your website and then keep them riveted with compelling content.
A stagnant website would convey a negative feeling to your customer. On the contrary, if you keep your website active and regularly keep adding fresh and good quality content to the website and keep making structural changes for the better, then the customer is left with a feeling that you are serious about your business.
If your customer gets online and sees a site which has not been worked upon for months and the last update has been a few months earlier, they are not bound to take your business seriously. They will leave the site and move on to sites that are more updated with information on their products and services. Adding fresh and quality information on a regular basis to your website is the best way to connect with your customers.
The more up to date your information is, the more visitors come on to your site and consequently, the search engines rank your site also higher depending upon the number of visitors to your site. So it is always in your favor to keep providing updated information to your target customers.
Just like having a roof on your head is not enough; you need to care for and maintain it to make it a home; in the same way, just having a site is not enough; regular maintenance of it and keeping it updated is the only way of getting customers to access your website and buying your products or services.