SEO Step By Step Guide–35. Mistakes to be avoided in Directory Submissions

In the previous post we saw that how directory submissions could help us increase our back links count and how they can be used go get deep links. Though it is one of the easiest ways of getting back links, there are number of mistakes associated with directories submissions.

One of the common mistakes that people make is to submit in directories that are not relevant to the website or the keywords. Submitting in wrong categories is also problematic. As this will add to spam links to our website.

The next important mistake that people make that could have highly negative impact is to use the same description to submit to all directories. When you hire a company to do directory submissions for you, you must make sure that they create a number of variations in the descriptions used to while submitting your website to various directories. Variations with the title should also be created to keep the text unique.

People use a number of automated directory submission tools, a number of directories do not prefer automated submissions. If you are using any such software, it is best to stop using them. There are certain software products available in the market that mimic manual submissions by using web browser submissions. Using such software can be a nice way of going around the problem and at the same time meeting the requirements of the web directories.

When you set out to submit your website to the directories make sure that not all the submissions are made on the same day. The submissions should be spread out to make it look more natural. Sudden increase in the number of links to a website can be harmful as they can set the search engine alarms on and the links can be considered spam links. If you want your work to bear fruit, then you need to take the longer route. Trying to get instant results with search engines can only make your website unpopular with the search engines.

Heavy traffic through directories is becoming a myth these days. However, it does not mean that no traffic come at all from these directories. It certainly adds on to the over all visitor traffic. So some webmasters think that submitting to thousands of directories will immediately boost their traffic.

Some people also pay for links and it can prove to be detrimental to your website. Moreover, paid links are often of temporary nature. Temporary links again are not useful in boosting your website’s rank. Once the links pointing to your website cease to exist, your website will start becoming unpopular again. Moreover, search engines do not prefer paid links as it is totally against the concept of back links. The idea of back links is to find the most important sites in every given field and when we buy those links, it does not present a real picture about the website.

SubmitEdge