Paying Attention to Details Helps SEO

Not many webmasters and SEO professionals pay attention to the HTML coding; many are even surprised to hear that the HTML coding should be clean and that search engine spiders appreciate clean HTML codes. If you have careless and sloppy coding on your webpage thinking that it is not visible to the user then you are unnecessarily putting yourself to a disadvantaged position. If you already have a website which you think the coding is sloppy then it is better to get to the code and clean it up and it will certainly have positive results on your SEO. If you have been wondering why your SEO efforts are not bearing any proportional results, your sloppy HTML coding could be one of the reasons.

A well known fact about designing any website which is going to be optimized for search engine is that it should not be heavily loaded with Flash animations and graphics. This would also include banners, images and other related graphic works. The design should be neat and attractive yet should also support the text as well.

The most important factor that one should notice in a website is to make sure that there are very limited Flash. JavaScript or image map bytes too seem to be a great enemy for SEO. Multimedia work should be strictly avoided though your website users will love them search engines do not like them. The search engine spiders would never consider these flashy items as anything useful rather would consider the page blank. Yet another point to be taken care of is that text should be included for the ALT tags and anchor tags of all the images used in the website.

Anchor texts are important and use them generously even for your navigational menus do not use images, in stead use plain text. The most important advantage of doing so is that the keywords can be included in the text to be linked. This would add an additional value to the linked text and the website on the whole. Usage of the keywords in such linked areas in 2 to 5 places would be favorable for the website and this would support the SEO process.
Your website’s architecture is not only important for the human users, it is also important for the search engines. Most modern search engine algorithms seem to evaluate the website and its architecture. So better spend enough time in coming up with a clean architecture. All these point to the fact that all the basic things have to be taken care first. Most of the time webmasters are in a rush to have their websites up and running. Such an approach will pressurize your design team and coding team leading to sloppy and careless work. This in turn will have a great negative impact on your overall SEO efforts. On the other hand if you consult an SEO firm just as you begin putting your site together, they can help you in coming up with a SEO friendly architecture.

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