Making the Best Use of Sandbox Time

There is a general consensus that most websites if not all will be subjected through sandbox by Google when they are initially launched. This is a period when a website is dormant in search results of Google. During this period the site will not hav

e good rankings in spite of all the search engine optimization efforts taken. The website may have a lot of incoming links and good content still it may fail to get good rankings in the search results.

It has been noted that the sandbox duration varies from website to website. It can be anywhere between one month to six months. It is a common understanding that the duration of the sandbox effect depends on the competition of the keywords. Google imposes this on new websites to filter spam sites and to counter act the efforts of certain website owners who host hundreds of sites to promote a single official website by linking to that site.

How do we use the sandbox period effectively? Here are few things that you can consider. If your website needs any final touches, you can make use of this time to fine tune your website. If it needs to be tested for bugs, this is the time for that. Another way of utilizing this time is to work on your website’s promotion. You can start building links for your website when it is still dormant. However, when you are promoting your website make sure that you stick to white hat tricks and don’t engage in any form unethical practices. You certainly want your website to get out of sandbox only to be banned. Work on adding more content to your website. Constantly pump your website with good content. Add keyword rich text that will be of real help to your website users.

Sandbox is a kind of probation set on the new website and hopefully when it is out of the sandbox will have good ranking subject to your optimization efforts. Sometimes webmasters use links that are purchased to get good ranking for the website when it is launched. If your website has too many links from the launching date, it is likely to get the attention of Google as linking is a process that starts after the site comes online. When people come to know about the existence of your website they will link to it when they see your website will help their visitors in some way. So it does not make sense when your website has hundreds of links from day one.

If your website does not have too highly competitive keywords then it may escape sandbox. However, there is no general rule that controls this, it has just been an observation from SEO professionals.

When you find your site in Google sandbox do not panic. Just review your website closely that there are no illegal strategies employed to ensure that it is not penalized by unethical promotional strategies.
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