As you do your regular Internet surfing, it is not impossible to get lost from among millions of websites online. There are times when you have found, in a certain website, the information you’ve been looking for and due to some reasons you were unable to go back to it. Most people will use electronic bookmarking to solve these issues. Social bookmarking is a very convenient way of saving, managing and organizing URL, links and addresses of your chosen website. With this, you can just pick a website and save it in the bookmark and then open it anytime in the future. The social bookmarking, on the other hand, takes place when these URL, links and addresses are shared with your friends usually through the email.
Social bookmarking allows you to locate websites that you find useful or entertaining. You will also be able to view websites that are in other users’ list by looking into their bookmarks or profile page. The common trend with social bookmarking sites today, is the classification of these sites by popularity or even to the order of interest like beauty, relationship, travel, lifestyle and so on. They also have a search tool where you could see through the links shared by other users by simply typing in the key words that you are looking for. Today, social bookmarking sites are seen as alternative for search engines because of the many people using it.
Here are the benefits you can get from social bookmark services in relation to your search engine optimization or Internet marketing campaign.
1. Keeping The URL Of Sites
One of the most basic purposes of social bookmarking site is to keep the links of a user’s chosen websites in a place that is safe and easy to access in order to retrieve later with ease. However, computers commonly have limited spaces for these bookmarks. The solution is to save it online through the use of social bookmarking sites. With this, you can now have the freedom to save as much website links as possible and will not limit you to the capacity of your browser or computer. If you own a website, you will also be able to find out how much people bookmarked your site or blog using these social bookmarking sites. If you find that there are not much people who do it, then perhaps you should check whether you are providing content that is interesting enough for them to keep coming back to your site.
2. Adds Up Backlinks
With every website that you share, you create backlinks that is, in fact, vital for search engine optimization. With this, every time you save the website links in the social bookmarking site, you are giving it better possibilities to appear in search engines. Some websites offers it for a minimal charge while others do it for free, which is what you should take advantage of.
Backlinks come from the users who share your website link to other websites. The backlinks you receive through these social bookmarking sites will help your website generate traffic. With the fact that these backlinks are one-way, it possesses greater significance to the search engines. As you create more backlinks, your website’s page rank increases. Again, with higher page rank, you will get the focus of search engines so that when people search for certain keyword that are very much relevant to your website content, your site will appear on the first page of the search results. This will have great positive impacts in the popularity of your business. This way, people will easily get to your site when they search for your products or services.
3. Increases Your Ranking
Social bookmarking services have the capacity to link your website to other multiple websites at once. Therefore, it also creates positive effects on your ranking in the search engines. Although it could consume much of your time especially if you’re alone, this is a very convenient way of advertising. It is highly recommended for people who have their own websites. Make it a point that you take advantage of this, especially if you do not need to spend any amount of money at all just to make it happen.
4. Generates Traffic
Using social bookmarking sites will help invite more visitors to your site. People, especially those who patronize services that are under your business industry, will only be able to visit your site if it is included in the list of any bookmarking sites. Therefore, when joining any social bookmarking sites, you have better possibilities of generating traffic that will make your site busy and more active. Besides, the more people bookmark your site, the more chances of their friends and contacts to visit your site too especially when they see that their friends find it worthwhile to go back to.
5. Improves Customer Relationship
This is a viable technique to improve customer relationship. Through the method of social bookmarking, you can invite every person all over the world to witness as you present the best features your site or business has to offer. As you continue, you will cater to the people who are into the similar areas of interest. All you have to do is to take advantage of the opportunity and build a lasting relationship with these customers. Take care of your customers for they are the key for your online business success. When you see that people have bookmarked your site, ensure that you interact with them and cater to their questions and inquiries should they have any.
6. Boost Brand Awareness
For the online businesses that are still starting, listing your website in social bookmarking sites is an advantage. Furthermore, if you fill it with contents that are honest, fresh, interesting and reliable, you will increase brand awareness. As a result, there will be a higher demand for your products and in turn increase your sales. There are countless people that use social bookmarking sites nowadays, and you will lose a lot of free leads if you do not take advantage of it.
7. The Next Stages
LinkedIn, Facebook, Twitter, StumbleUpon, Digg, Reddit and Tumbler are the most popular social bookmarking sites you could choose from as you start to embark on online business marketing. You can also search online and look for more social bookmarking sites that you can use to your advantage. There are even social bookmarking sites that cater to specific niches. For example, if your site is in the medical industry, you can look for social bookmarking sites that medical professionals use, increasing the chances of your site to be visited by its users. Most of these sites are free to use, as I have already mentioned previously, so there really is no need for you to spend anything but your time. If the site is a paid social bookmarking site, there would surely be additional tools you can use to promote your website.
8. The Best Time Is Now
Make your move and sign up into these sites. Seriously invest on continuous update to make your site busy. Just make sure that you are incorporating the links to your website as you create your own blog and emails for you to attract more visitors. Many businesses have yet to take advantage of this tool, so if you start to sign up now and enjoy its benefits you will definitely be ahead of the game. Once they start to use social bookmarking sites, you would already have a lot of users that saved or bookmarked your site. Just make sure that you continue to develop relevant content in order to keep your visitors and to stay ahead of your competition.
Just give it sometime and work on it further, soon you will observe that strangers are patronizing your website and some would even share it to others using social bookmarking sites. Surely, every online business owner’s wish is to have their website appear in the first page of a search engine result. With the help of social bookmarking sites, you will be able to achieve this much more quickly along with an effective search engine optimization campaign. If you are not very sure about how this can benefit you, you can always perform further research online, or you can consult with online marketing firms who would know how to do your social bookmarking efforts along with your search engine optimization strategy. In time, you will notice the increased flow of visitors that your website gets.
With social bookmarking, your search engine marketing plan will eventually take place. Aside from its simplicity, better generation of traffic, and a boost on your brand awareness, you get to have it all at a price that is almost free. To give you a tip, sign up to all of the social bookmarking sites that you can possibly find. In that way, your users will have the option to share your site, which in turn will render a higher ranking. Remember, as your website gets higher rankings from these backlinks, your website has higher possibilities of appearing in the first page of the search results. What are you waiting for? Sign up in any social bookmarking sites and have your website be listed. Who knows, this could be your ticket to success!