When you are spending a lot of time and money on your website’s SEO, you always keep track of your efforts and also the results that you are obtaining through those efforts. Despite what views may prevail regarding the use of various SEO strategies and SEO techniques, you need to live with the fact that not all SEO strategies work equally well for all niche industries. You will have to identify the methods that work the best for your website only then you will be able to get the best ROI from your website.
This is where setting up of a dependable web analytics account becomes crucial. There are many web analytics tools available in the industry. You are free to choose any web analytics tool of your choice. The point that we are trying to make here is that you need to have a system in place that will tell you clearly what works and what does not work so that you will be able to channel your funds correctly on methods and techniques that work the best for your website. You should make web analytics as part of your website’s SEO.
One of the best tools that is available to us today is Google Analytics. This is an absolutely free tool. Setting up of your Google analytics tool should in fact be the first step in setting up of your SEO campaigns and SEO services. With out this feedback loop in place you could possibly be making all wrong efforts or your energy and funds could be directed in wrong channels.
An important step in setting up of your Google Analytics account is to define clear goals for each page. Many webmasters fail to pay attention to this step and they blindly spend money on link building schemes. If you want to be successful online today, you need to have a more elaborate SEO plan. Your SEO blue print should not be limited to link building but it should have multiple traffic generation schemes. Incorporate social media marketing, video marketing, article marketing, blogging, press releases and all the other latest strategies. When you set up Google Analytics for your website, you will be able to see which platform is driving more traffic and from which stream of traffic the conversions are happening. This way, you should be constantly assessing your efforts and most importantly, this should be a continuous or on going effort. What works at one time will work later and that is why continual monitoring becomes increasingly important.
You should be able to interpret the data that you get through your analytics intelligently. This however will require some experience but it is certainly not rocket science. With highly focused efforts, you will be able to understand the analytics reports better. The longer you use web analytics the more conversant you will get in terms of interpreting your data. If you are hiring an SEO company, get help from your service provider on setting up your Google analytics account.