SEO TIPS: Understanding Title Formats

Using the right title for your web pages is very important! They are taken into account by the ranking algorithms of search engines, and they are what the web surfers see first in the search results. Using the right format is imperative!

News titles aren’t as good for SEO in the long run – for short term traffic they can hit buttons, but on the whole unless you are just a for fun blogger you want to steer clear of titles that aren’t informative and don’t clearly provide the answer to your searcher’s query.

Shopping titles are excellent, especially if you have a niche market. Buy now, sale, extended warranty, guarantee, free shipping and so on are good hooks. Depending on whether you want to attract people looking for an instant buy or comparison shoppers will direct you in writing your title. Call to action titles encourage buyers to take the plunge, while descriptive and informative titles reel in the window shoppers.

Informational titles start with how to’ and ‘why’ and ‘where’. top[ five, seven and ten lists or tips are good, too. These offer solutions and are great fro consistent, long term traffic.

If your web page titles are blah and boring, you need to make them click able! Check your titles and see if they are descriptive (your visitor shouldn’t get a nasty surprise when they click, so make sure you describe your page accurately. There is no point in pretending to be something your website is not!

Add a call to action and a side order of benefits or features to your title. Start with the most important information, and work your way down, so if the search engine shortens your title the pertinent info is still visible.

If you aren’t a major brand, don’t bother wasting character count space including your company name. They’ll see it when they arrive at your site. Most of all, don’t use the same title for every single page – this kills your chances of customizing to demographic!

People judge search results by the titles that pop up.. If you want to get as many visitors as possible, you should spend time developing the best possible title for each individual page.