As a business owner or a webmaster, you would have optimized your website for a set of keywords or you must have been trying to get top ranking for a certain list of keywords. You cannot just presume that your website is deriving traffic exactly for the terms for which you have optimized your website. There may be a gap between your SEO efforts and the nature of the traffic that you are getting to your website. If you want to increase the success rate of your website, it is vital that you narrow down the gap as much as possible. In other words, your optimization efforts should be made more effective. At the same time, you should also remember that your website is not over optimized because you will end up being penalized for over optimization.
If you do not have a clear understanding of the searches that bring traffic to your website, you will be disadvantaged in two ways. Firstly, you will not be receiving proportionate rate of conversions because what you are receiving may not be targeted traffic. Secondly, you will not be able to prepare the landing pages correctly for better conversions.
As a webmaster, it is responsibility to have a complete list of searches that are driving traffic to your website. The next question is how to find out the terms that are sending traffic to your website. You will be able to find this information from your hosting admin panel. You will be able to generate data based on specific days, weeks or month from your hosting control panel.
Alternatively, you will also be able to find this information from your Google analytics account. You should first set up a Google analytics account and verify your account ownership. After verifying your site ownership, Google will start featuring website statistics including the searches that are driving traffic to your website. This will give you a very clear picture on the searches that are sending traffic to your website. With this data, you will be in a position to assess the effectiveness of your SEO efforts. By gaining clear understanding of your website traffic, you will be able to tailor all your future ranking efforts. You need not have to take the shots in the dark any longer. You will be able to channel your SEO spending in a more effective manner.
If you should see a vast gulf between your optimization efforts and the nature of the traffic that comes to your website, you should immediately make efforts to change your optimization strategies so that you start driving traffic for the right searches. This becomes even more crucial if you are using any PPC campaigns or Adwords campaigns. Driving highly targeted traffic is crucial for the success of your PPC campaigns. Otherwise, you may not get the desired ROI from your PPC efforts. Start monitoring your website traffic and boost the quality of your online presence.