Title Tags are among the most critical aspect of search engine optimization that most people are unfamiliar with. Search engines rely heavily on title tags for assessing the relevancy of a web page against a search query. In Search Engine algorithms, Title tag is given very high relevancy for high ranking.
This is the way your Title tag looks like on Web page:
To see the Title tag of any website you can see it by choosing “View,Source” from your browser or by right clicking and choosing “view source code”
In order to write an effective title tag, create a list of keyword and phrases that you would like to target for ranking in Search Engines. Remember to use different Title tags for each of your pages, you can get penalized by SEs (Search Engines) if you see the same title tag for all your pages. It takes a little extra time but the extra effort pays off.
Open a notepad and lets create a effective title for SubmitEdge.
Let’s start by making a list of my keywords :
1) Directory Submission
2) Directory submission service
3) Manual Directory Submission Service
4) Article Submission Service
5) article submission
6) Manual Article Submission Service
7) SEO Firm
Now, we’ll combine the keywords into a sentence that we can use. Remember that each additional keyword will reduce the importance of another keyword. You have to find a balance.
First we need to see which keyword is the most important keyword for my website. In the example we are using, the most important keyword is Directory Submission. Be sure to also pay attention to making sure that none of keywords are repeated as repeating keywords will have no importance in Title tag. If I use Manual Directory Submission Service – All my keywords Directory submission, Directory Submission services, Manual Directory Submission will be taken care of. Now, I want to include Manual Article submission service in my title tag as well, so I need to look at what my options are.
Here is one option:
Manual Directory Submission Service, Article Submissions
The only problem with this Title tag is that it contains a comma, so when a Search Engine reads that, they will read them as 2 different keywords. This will impact several combinations I can create from the Title I want to use. Lets retry it.
Manual Directory Submission Service – Article Submissions by an SEO Firm
Hyphens will be ignored by Search engines so using a hyphen will not much of he difference when search engines read my title Tag and it will still produce good results. If possible, try to create one single sentence, that can be read by humans as well as search engines.
You can also include your Brand name in title tags for Brand Establishment. If you are creating a site that is region specific, it makes sense including your region or area in title. You can use stop words in title, click here to see the list http://blog.submitedge.com/seo/stop-words-in-seo.html
Stop words are ignored by Search Engines and have no significance in title tags. So, if you use them, there is no harm in it really. Remember, it’s advisable to use 60 Characters in your title. Anything beyond that is excessive.
Points to Remember :
1) Use all your keywords in title
2) Don’t repeat words in Title
3) You can use Stop words
4) Try avoiding commas, instead use hyphen
5) In your site is Region Specific, mention your region
6) Most Importantly make it REAL visitor friendly and not just Search Engine Spider Friendly