Not many webmasters make use of one of the magic tools that Google has in offer. This of course like many of the tools is a free one and it is called Google Trends. What does Google Trends do? This tool allows you to find out what the world is searching for and what are the key terms that are trending. You will be able to find the latest search terms for image search, product search, news search and video search or YouTube search. You will be able to find out exactly what the internet users are searching for in these four categories. Having this piece of information is a great strength for your SEO campaigns.
When you are running your SEO campaigns or your business campaigns, you should be aware of the market trends. You should know when people need your products the most, which you will be able to find out from the Google trends reports.
Added to these you will be able to get a better grip on your keyword research when you do your keyword research in conjunction with Google Trends results. This is a free tool and the use of this free tool cannot hurt you in any way. You will rather be able to make well informed decisions with regard to your SEO.
Another benefit that you can enjoy from Google trends is geo targeting. You can be targeting a specific geographic market or you can be targeting global market. Either way, you will be able to find trending keywords for the given region. The search pattern will vary from one region to another. If you are targeting global customers, you will be able to do better by optimizing your pages for keywords that cover all the regions. Your content should have a good mix of keywords based on the search terms used by various regions so that you have a better chance of getting listed for the relevant searches regardless of the geographic position of the visitors and their search pattern.
If you are hiring an SEO service provider to handle your search engine optimization needs, it is best to go to your SEO service provider after you have completed your preliminary research in Google Trends. Many a times webmasters presume that they know what terms their customers will be using to search, you need not have to base your SEO efforts on presumption but you can go by the actual scenario. This way, you will be able to make your SEO efforts more focused and more result oriented.
You will also be able to see how the search trends have changed from 2004. This will give you an even better insight on your industry trends and the changing interests of your customers. You will certainly be able to notice the changes in the search graph. Added to that, you will also be able to notice whether the searches are increasing or decreasing for your products or services.