If you are a startup online business, you cannot dream of success without SEO. The equations are simple here, competition level is fierce in every industry. There are already thousand of websites promoting the same services and the same products. When you launch a new website, you can easily go invisible. Your website may be virtually non-existent for the internet users because there are already thousands of websites competing for the top positions.
You need to come up with highly strategic online promotional efforts to make your brand name visible to internet users that matter the most for your business. In other words, you need to drive highly targeted traffic to your website and this does not happen automatically when you launch your website. You need to make non-stop efforts to promote your website in the search engines.
There are number of ways that you can drive traffic to your website. They can however be classified into two major categories namely, paid traffic and organic traffic. You can drive traffic to your website by paying for the traffic that you send to your website but this is not the most effective way to drive traffic. This will deplete your profit level as you will be forced to increase your budget for paid traffic as the online competition level continues to get fiercer.
If you are looking at long term solutions, then you must go for search engine optimization services to drive organic traffic to your website. This is of course a long process and this too involves a considerable amount of effort and money but this is the most reliable way to increase your ROI. Many websites have managed to enjoy great success with their consistent SEO efforts.
Many a webmasters shy away from taking this longer route as they want to get instant results this however does not help them on the long run. Paid traffic generation methods such as PPC may send instant traffic to your website but you cannot guarantee targeted traffic to your website. SEO on the other hand will help you send traffic that will matter the most for your business by enhancing your keyword strength and thereby making your website visible before the right audience.
This does not mean that you should stay away from all forms of paid traffic generation methods however. You can make use of paid traffic generation strategies as a startup business in the initial stages when you are waiting for results from your SEO efforts and to support your website traffic generation efforts during certain times of the year when you would like to increase the visitor traffic to enhance your sales conversions. For example you can use PPC to bolster your traffic rate during the holiday season along with you SEO efforts. With PPC and other paid traffic generation methods, your traffic will stop once you stop spending. With SEO, it will not be the case with minimum on going maintenance, you can continue to drive steady stream of visitors.