Squidoo – Should You?

As you may have noticed, an SEO service you can now take advantage of is Squidoo lenses. The amazing power of Squidoo lenses can help you to help boost rankings and generate inbound links. So how do you get started, and what exactly IS a Squidoo?

A Squidoo lens is a web page which is hosted directly on the official Squidoo site. Individuals who build Squidoo lenses are called lensmasters. These pages, or Squidoo lens, can be on any topic imaginable, and can really be a great way to promote products or services. They can also be implemented for the purpose of spreading information which can increases your authority in your chosen industry or field.

Another great thing about Squidoo lenses is that they tend to get ranked very high in Google. This is due in part to the appearance of relevance Squidoo has established as far as providing good information is concerned, and in part to the incredible PageRank of 8 which Squidoo has and which is very good! If you have valuable, relevant information on a Squidoo lens, and you link that lens back to your website, you will definitely benefit. Squidoo lenses get indexed on Google very quickly and usually rank very high for the keyword that they are targeted toward if the content and tagging is done with basic SEO in mind. This can increase both traffic to and conversions at your site.

Squidoo accounts are free, which is another plus – this is n advertising platform with no money required! You don’t have to pay a monthly or yearly fee for lenses or your account, and will be able to have as many lenses as you want. In addition, Squidoo lenses transfers are free, which brings us to another great point; if you look at the website, you can see that Squidoo lens creation may be challenging. Fortunately,  you can always enlist professionals to help. Yes, this means you can actually hire someone to build a lens for you, and then they can transfer it to your account, giving you future control over the lens. You will be able to add items, delete them or edit your lens in any way you see fit – without having to contact the original builder to make the changes for you. (You are also protected from the possibility that your lens could be subsequently accidentally deleted by that builder.)

Once your Squidoo lenses are created, promotion is key. You should use SEO to rank well in the SERPs, but also use other methods. Again, if you chose an SEO firm to help you build lenses, they can also do Squidoo lens promotion in the same way that they promote your articles and other content using social media and bookmarking.

Getting a professional team to take care of Squidoo lens creation and promotion means increasing your chances of having good lenses that are published on Squidoo, that rank well on search engines, and which are easily promoted and get good page views. You can also expect other Squidoo pages to o link to yours if the process is done correctly.