Do you know what the cost of SEO is? That paired with the question of do you know the cost of how much not employing SEO is are a pair of questions that every webmaster needs to ask them self. The reason for that is it reinforces the point that money spent is not money wasted – which oddly enough is what some webmasters think. They don’t stop to consider the financial gains of SEO and instead focus only on what is going out.
The cost of SEO depends on a lot of different things. Knowing what kind of budget you should assign for your website’s SEO requires knowing what SEO is, and determining what you want it to do for you. You’ll also have to consider the cost of who you have doing your SEO for you as not all SEOs are created equally. Once you reach a decision on those points, you have to consider a secondary set of factors.
There are several factors that will come into play when deciding your SEO budget. One of the major deciding factors is the competition level for the keywords relevant to your website.(For example, if you are in a broad market, trying to rank for ‘shoes’ can be hard. Likewise, if you are in a niche market, trying to rank for designer ankle boots can still be hard.) This boils down to knowing your market and understanding what it is going to take to be competitive.
The general rule of thumb is that the more competition there is, the more money you have to spend. There are cases, however, where the competition is weak and it won’t require as big an outlay of capital to make significant advances. Normally, however, if the services or the products that you are selling belong to a niche or broad market that is highly competitive then the efforts required to get good online visibility will be relatively higher – and the SEO budget for such websites will be higher. This is the safest rule of thumb to follow.
Size does matter! The size of your website will have an impact on how much of your budget will be needed to meet real SEO needs. Setting aside 20% of your budget will probably be more than enough for a little 5 page site. If you run a massive shopping cart then 20% of the over all cost of your website will likely be a more than adequate budget. The other thing to keep in mind is that one size does not fit all! Don’t let some guru try to tell you a flat percentage of your site budget should be earmarked for SEO regardless of the size of your site. In general, don’t listen to gurus at all – seek professionals.
To recap what we have covered: Always take into consideration the amount of competition that you are facing in your niche and how well armed they are. Having a generous budget for your SEO can help, but only if you spend it wisely and on the right SEO professionals who know what they are doing and can provide real results. There is a difference between SEO and quality SEO. If you identify the right service SEO service provider that offers affordable SEO services we will be able to save a considerable amount of money as well as see some positive results. Think smart and spend smart!