How do you go from getting some traffic to your blog to getting those people to your site and ultimately getting conversions? There are plenty of schemes out there that promise to do all of that and wash and wax your car on top of all that too, but do promises equal results? What do you need to look at when you start making the move to make your blog into a real traffic generator and get something aside from backlinks and some brand recognition out of it?
Immediately, you need to consider how you get the traffic from your blog to your site. That is your first priority so that you can get some acrual cashflow generated from conversions. How do you cash in your blog? if you can figure that out, you are on your way. This is the big tip – place your blog at your domain.com/blog because this is going to allow your main domain to get the benefit of any links leading to your blog posts. If that isn’t possible, the second choice is blog.your domain.com. This is one way to give your main domain a nice boost. These tips won’t do everything on their own, but they will make a big difference.
Your goal is to post fresh content at least five days per week in order to make your blog work it’s best. The content you post needs to be unique. Although it is tempting to skimp on this, doing so will cost you plenty in the end. Posts should be no less than 350 words and no more than 500 although you can go above that if you have engaging content. You should follow the best practices of SEO and engage your readers while passively presenting information related to your business. This is the “soft sell.”
Your blog posts should not all read like sales copy time after time. Present some posts related to industry news, perhaps pending legislation that may impact your target audience, or anything that can compel people to not just read the post but come back to see what you will have tomorrow. Mixing things up a little bit will keep your audience more engaged, Getting regular visitors is your main goal, because regular visitors are often visitors that share what they have read with friends and colleagues. You cannot underestimate the power of word of mouth.
Blogs that are not interactive tend to have fewer return visitors. You need to engage your audience. A big part of what makes blogs so popular is that they have the ability to allow for the exchange of ideas. Yes, it does mean you will at times have to police comments, and you may have to answer some tough questions directed toward you, but doing so is well worth it in the end. It shows you are just as engaged as your readers. Making the effort to be meaningfully connected will go a long way.
The main thing in this whole strategy is that you open up more ways for people to find your main domain. The key is being consistent with posting fresh SEO content, minding the comments and answering them promptly and appropriately, and getting out the message that you have something to offer your visitors need. Don’t forget to have an RSS option for your blog! Use everything available to you in order to spread the word and you will see their difference in your bottom line.