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  • SEO TIPS: Sandboxing Revealed

    If you’ve got even a basic knowledge of SEO, you've heard of the infamous sandbox. There are some that say it is a myth and others who swear it is real. it may go by different names, but the truth is there is an undeniable place where Google gives sites that are misbehaving a time-out. The Sandbox is a phenomenon that people have claimed to observe in Google’s web page ranking process, so we do need to look at it seriously.

    Here is a little bit about the topic that we do know. Sandboxing or the sandbox effect or the Google penalty has been the subject of much debate, despite the lack of confirmation by Google that the practice of  reducing new domains’ page rank to cut down on manipulation by black hat SEOs really exists. This is Google's way of trying to keep everything above board.

    When you get sent to the ‘Sandbox’ it is a punishment which is why it causes so much fear. Multiple theories exist on how to avoid being sandboxed or penalized, but there is only

    one true way to avoid it. The main tactic which appears to include websites for punishment is using owned domains to create a huge amuont of inbound links to power up a new site. Google hates this, and they are showing their displeasure with it via the Penguin update.

    There is another side of the coin though. A “reverse sandbox” effect has also been purported to exist which is far more rare than traditional sandboxing. In this case, new pages with good content but without inbound links are temporarily increased in rank depending on Google’s evaluation of their worth. it is their way of rewarding positives and helping point out a site that is doing everything right.

    With all this talk though, not everyone is in agreement. According to webmaster David George, the claim that Google applies sandboxing to all new web sites “doesn’t seem to be borne out by experience”. He says”[n]o one knows for sure if the Google sandbox exists”, but adds it “seems to fit the observations and experiments of many search engine optimizers”. George is of the opinion that the sandbox “has introduced some hysteresis into the system in order to restore a bit of sanity to Google’s results. maybe there is something to it all.

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