The best technique is to implement RSS feeds for popular search phrases. If you add an RSS feed displaying top search engine results for targeted keywords, you may be able to boost your site a few steps up the ranks by piggybacking on the SEO value of those feeds. Major search engines like Google, Bing and yes, even Yahoo offer RSS feeds that can be easily tacked to your website with little effort
The one thing that is important to remember is to make sure that the RSS feeds you choose can be used on your website. Many search engine feeds are restricted for use on non-commercial websites only. This is a very touchy area so you do need to be careful.
An RSS feed generated by a search engine gives you the ability to boost the den
sity of target keywords and increases dynamic content on your website. This is no small matter, but you do need to be careful not to boost your density too much and trigger Penguin to label you as keyword spamming. This is a fine line you have to walk.
Additionally, inserting RSS feeds practically guarantees that fresh content is generated and added to your site on a regular basis. News RSS feeds can present a wide variety of topics to work with. Some types of software even permit blending of multiple RSS feeds to create a single site feed. Both options are good in their own unique ways.