Optimizing your websites for better results is admirable, but if you aren’t careful you can unintentionally trigger search engine alerts and your site could end up being black listed for any number of reasons. This makes it important not to go overboard with any of your optimization efforts because more isn’t always better. You need to make every effort to be sure that you always use only approved SEO strategies to get good ranking or else you could create serious problems.
Search engines like Search Engine Optimization that is helpful in giving searchers the best information, not tactics undertaken that try to manipulate the ranking by feeding what search engines look for. In other words, while all the search engines advise that you should make your websites search engine friendly so that they can easily access our websites and list them, you still should stay aware of the boundary drawn by search engines within which we should work.
When you cross those boundaries, search engines can penalize you in a number of different ways. Your search ranking could drop suddenly, your pagerank could drop suddenly – or in a worst scenario, your website might disappear completely from the search results. When a website gets banned, you no longer feature in the search results, meaning that your website can be accessed only by typing the website URL in the browsers link field. This is possibly the worst thing that can happen to a website.
Here are few things that you should be avoided when optimizing your website so that you will not set off the search engine alarms.
Keyword stuffing is one of the top reasons why websites get penalized by search engines. However, overdoing optimization is just as bad as not doing any at all as Google has begun penalizing websites that over optimize, or “stuff” keywords.
The next important task is linking – but the same thing goes. no linking is bad; bad linking is worse. getting thousands of links in a week-long blitz will only cause you problems, as big alarms start going off at Google and your site gets sandboxed, penalized or delisted or even banned! When planning a link building campaign make sure that you are doing it in gradual fashion, such as building a link wheel or doing careful article marketing. Do not get greedy or rushed, or try to acquire a million links in one month. Make it look like a natural process; getting your link building done by experienced link building companies can help you avoid trouble.
When building links, remember that the anchor texts used should be different. It is highly suggested that you must do keyword research to find the best searchable keywords. Not all the anchor texts would be the same if it is natural linking, right?! If all your links have the same anchor text, it looks manufactured – like you used a paid linking campaign, which can also raise red flags. Here is yet another reason why you should use only an experienced company to work on your website’s link building campaign. Ask before hiring how companies plan to build links that look natural.
Avoiding keyword stuffing and suspect linking can help you keep out of trouble and maintain your website’s ranking.