Do you know what it really takes to win the war of the SERPs? Most people are more than content enough to think that getting your homepage highly indexed is the end all be all of what SEO is about. If all you have is a homepage, that is true, but in the real world that isn’t a reality. The homepage serves as the face of your site, but if you don’t give people the opportunity to discover you in more ways than that you are going to realize a fraction of the traffic you should and lose conversions.
Aside from the initial importance of getting indexed in search engines, you have other SEO concerns to consider. As we discussed above, it is not enough to get just your home page indexed. It’s good, but it’s just a tiny portion of what you need. You need to get all the internal pages indexed as well, and one of the main factors that ensures all the internal pages are crawled by search engine bots is good internal linking which is what we’ll look at today.
Too many web masters focus on getting one-way links to their website but they pay very little attention to good internal linking which is something easy and extremely effective. In many cases, some of the most important information about your products or services will be found in the respective inner pages and not on the homepage. That is the information you want to spread as much as possible. That is where your conversions are. You could significantly increase your conversion rates by getting the right inner pages listed in search. It sounds simple because it is simple.
Don’t be tempted to place too many anchor text links on each page. You don’t want every sentence linking out somewhere – think what kind of anchor text links would draw you in without annoying you if you were the visitor. If you have a large website, this could eventually result in every second word turning into a hyper link and becoming a source of irritation to users – and you want to keep your website as user friendly as possible.
Since internal linking is also important (and unlike the reciprocal links or one-way links, doesn’t require waiting for your website to be launched), why not incorporate this form day one? Then once your site is up and running, you can concentrate on increasing your back links. All linking eventually works together, but the key is starting right and then maintaining the course.