Quite a few webmasters build a good looking site, add a little content and see good early results. Then, some see that early positive push start to fizzle out and don’t know why. In some cases, but certainly not all, the problem is content. Assuming you have quality content and have done nothing to incur the wrath of Google, what kind of problem could you be having with content? The problem is not having it appear correctly.
You want decent quantities of content – we’ll never say that you don’t. The key is how fast you build it needs to be controlled by quality. You never want to get so caught up in quantity that you forget quality. Every piece of content on your site is valuable to the user when you provide quality. Over time as Google continues to take user experience into account in their ranking algorithm, you’ll see positive changes to your ranking.
Some people click on the up and down arrows beside Google results, while others report in different ways. You get more organic links if
your site is truly helpful. You want these good reports from unbiased users that your site is navigable, easy to use and had the information that they were looking for.
Take some time to figure out how much content you can produce/afford per month and create a posting schedule. Make sure that you post your content at regular intervals. If you have four new pages a month, then post one per week instead of all at once. If you have ten, post one every three days. If you have thirty, post one a day. If you have one hundred twenty, post four per day. Just do the math and stick to the interval it provides.
This will keep attention coming in in the right proportion. You have to look towards optimizing your content for Search Engines like Google and BING, but be sure it is relevant and valuable to your customers. When you concentrate only on getting pages up fast that are stuffed with keywords – that is spamming your own site!
How crazy is it to spam yourself? Stop and take a look at what YOU would like to see in a website. Be consistent and provide high quality as your guidelines and your site will grow steadily and gain a good reputation for the long term outlook. It may not be sexy and it may not be exciting, but it is the method that always works.