As we look at the specialized, industry specific seo optimization strategies we cannot skip one of the major niche industries which is the travel industry. Optimization of travel industry poses its own challenges to the SEO professional. As one of the top niches, competition is one of the challenging factors secondly, the diversity of the visitors or audiences who look for travel service is very high.
If it is a real estate website that concentrates on California, it will be people in and around California or in the worst case, it will be people from the US who will be looking for information on California real estate sites. The search pattern and the local influences on the search trends will be more or less predictable for such audience. Keyword selection will be much easier in this case and hence the optimization efforts.
On the other hand travel websites attract global visitors and they have to cater to the needs of the global audience. So they must be optimized well to tap the potential of global traffic. The search patterns, keyword terms used etc., vary from place to place. So keyword analysis itself becomes a highly complicated process. Most often webmasters will be able to lock on to the right keywords only after a long process of trial and error. Therefore, travel websites pose a special challenge for the SEO professionals.
When it comes to optimization of travel websites, we should use a blend of primary as well as secondary keywords. The nature of this industry is such, visitors who come to visit your website through secondary search as well are equally potential. For example, if you happen to have a travel website for Mauritius, you can consider secondary keywords such as “best time to visit Mauritius”, “Mauritius places for interest”, etc. Here people who will be planning their trip to Mauritius will be looking for the above information. It is very likely that people who are interested in the information on best time to visit Mauritius is also interested in “low fares Mauritius”. It may be difficult to get good search ranking for “cheap flights Mauritius” or “low fares Mauritius” but it will be relatively easier to get good ranking for “best time to visit Mauritius” or “Mauritius places of interest”. By providing the visitors with reliable information on your page on the best time to visit Mauritius you can win their trust and by having powerful ‘leaders’ to your page on flight booking or hotel booking on that page will direct the visitors to the areas of your business interest. Such visitors may even make their bookings in your site as long as you provide them what they are looking for.
With little extra planning and thinking, you can come up with interesting strategies to attract visitors to your website and drive the desired traffic.