Google analytics is one of the free tools from Google and it also one of the most important tools for webmasters who would like to constantly work on their website’s SEO and improve its online performance. Google Analytics tool gives a number of reporting options that we can use to understand the nature of our website’s traffic.
It is not possible to get continual improvement on our website’s online performance without understanding our website’s current performance. We will be able to conduct an in depth analysis of our site’s traffic using Google analytics. We can get reports on a number of useful factors from the simplest to complex reporting statistics. We will be able to find out how our website’s visitors found our website, the keywords that they have used to come to our website, the number of pages that they visited in our website, the navigation path of the visitors, the most popular entry page, the most popular exit page and so on.
You will be able to set goals for your traffic and see how your website traffic fits your goals. Your SEO efforts can be modified to help you achieve your search engine goals. When we talk of SEO goals, it is not just about getting good traffic into our website but it is more about leading the visitors to the selling page and making them by your products or hire your services. This would then include not only having the website listed in Google but design your landing pages in such a way that your visitors will navigate in your website in a way that you would want them to be.
Google analytics will help you elevate your simplistic SEO approaches to more sophisticated and powerful strategies. You will be able to achieve your success in a focused way, as Google analytics will make your efforts more coherent towards achieving the desired required goals.
You will be able to find out the amount of time spent by the visitors in each page using Google analytics. This will give you a great insight into your website’s performance and also about your website’s visitors and what attracts them the most. You will be able to find how many clicks your website visitors have to make to reach to the selling page as of the current performance of your website online. You will be able to decide whether your you need to put them through all the pages or optimize your website in such a way so that they can enter the sales page directly or with a fewer number of clicks. You have nothing to lose in trying out how Google analytics works as it is a completely free tool. By far, it is the safest tool and you will not have to worry about injecting malware and spyware into your website.