SEO is a horse race with an ever changing finish line. Algorithms change, links go bad, you need fresh content. If you ever let up you’ll be overwhelmed by the competitors racing behind you and go down in a whirlwind of hooves and trampling! There is always one more link to add, one more page to include, one more avenue to explore. It never ends. However, there are things that only have to be done once, and you will see your time spent on each site slowly dwindle as they take on a life of their own.
The important thing to remember when you are done with the basic SEO work, is to keep track of your progress. You should attentively carry out periodic checking of your status for all the keywords in various search engines, and keep careful tabs on the number of live back links for your website as some links will always expire or be moved or become inactive.
You must maintain a balance with regard to the number of back links you have for your site and should not let it drop suddenly – rather the number of links should increase constantly at a steady, reliable rate. Unless you have in place a system to check your website’s link status every month, you will never know if there are problems that arise or be able to take the necessary steps to resolve them.
Your position in search results page should also be checked periodically so that as and when it requires your attention and extra efforts for rankings you can provide it in a timely fashion. Sometimes you may be the victim of a smear campaign by a competitor and need to get plenty of targeted SEO content out there to push bad stuff back down in the rankings and get your main pages ranking again.
The next important aspect of ongoing SEO is maintenance. Keeping track of your website’s progress will be the first step of this process; your SEO maintenance should take care of constant cleaning up of the pages, removing dead links, adding more fresh content, including content oriented pages including blogs, forums, etc.
You should also find out which pages on your site are performing well and which are performing poorly. Once you know your site’s weak areas, you will be able to improve the quality of your site to follow the example set by your stronger pages . You should also take into consideration your heaviest competition. Basic SEO work canmake your site friendly to search engines but your site also has to perform well in the search engines against your competition. Watch what they do and see what works for them, and meet them on a level playing field.
If you constantly perform maintenance for your site and never let up in your vigilance to maintain your rankings in the search engines, You will be able to remain at the head of the pack; slack off or falter in your efforts, and another will quickly supplant you.