Inbound links continue to, and likely will forever, have a very strong influence on website rankings. The higher quality the link you have, the more authority that link passes on – or the more it’s “vote” for your site if it is easier to think of that type of comparison. Outbound links have to be even higher quality to make a difference which is why linking can be a seriously frustrating process. So, what are the top five link sources? Who do you really want to be linked to the most?
Government and educational sites carry a load of link juice that can change your site PR in a heartbeat. If you can link back to your site from a .gov or .edu site, DO IT. Try to create high quality content on a consistent basis that may even attract those sites to link to you on their own, If you can link out to these sites it won’t hurt a bit, but don‘t expect it to be some magic formula on its own.
Local professional organizations carry relevance and clout, so make sure you register with the Better Business Bureau and the Chamber of Commerce to take advantage of placements on their sites. Links from these sites can be very relevant for geographically specific terms and topics. With mobile technology becoming bigger and bigger, geotagging is becoming more important. Locate other local businesses in your field along with organizations that maintain lists of businesses and request links back to your site – offer a free article if you have to. it may take a little wrangling, but usually something can be worked out that is mutually beneficial.
Press releases can be distributed through Press Release distribution services to increase your brand visibility, and get you inbound links. There are platforms that let you write your release for free, but after that the distribution is all on you basically. A service can blast it out to a number of outlets you may not have access to. Press releases that get picked up by other sources will usually mention and link back to you – that is the point of it all after all. These are short term value links, but if you keep an ongoing campaign you can keep the juice flowing and do quite well for a long period of time.
Directory submissions are great and easy to get. A service can hook you up by providing manual submissions to the best ones out there. Again, if your business services a specific geographic area, find some good local directories to submit to. Charity and Non-Profit Links can be as valuable as .gov and .edu links in a few limited cases. They can provide a good boost, particularly if your company’s business model includes philanthropy. When you make charitable contributions to organizations and non-profits, look for a “Donors” list on their website and ask for a link. It may sound crass, but if you donate a decent amount, you earned a link and there is no shame in asking for it.
Blog non-stop. Guest blog, write articles and comment on blogs. Blog about blogs if you want to. Make yourself an authority, and you can end up with lots of link love! Always be respectful, and give as much as you take – reciprocal link as you can. Don’t spam, don’t make a nuisance of yourself, and don’t waste space. Be sure to network online with complimentary blogs by sharing industry news, original ideas and useful tips. Lots of people will then link to you for nothing!
These link tips will help you build short and long term link juice, and if carried through with over time will keep increasing your link power.