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  • RSS and SEO

    RSS (Really Simple Syndication) has been ignored by search engine optimizers for some time now; the fact that RSS feeds were not indexed and cached by search engines earlier had meant that SEO experts chose to ignore RSS feeds for search engine optimization. With time, search engines like Google have started indexing and caching content from RSS feeds and it is now possible to harness the power of RSS for search engine optimization. Search engine optimizers have already woken up to the reality that web content needs to be refreshed regularly to maintain high search engine rankings and the dynamic nature of RSS ensures that content is refreshed.

    RSS feeds are easy to make and are available on every imaginable topic. Having multiple RSS feeds increases the chances of incoming traffic, and allows webmasters to attract greater incoming traffic. The most popular technique employed by search engine optimizers is including RSS feeds for popular search phrases. A webmaster can easily add a RSS feed that displays top search engine results for targeted keywords. Contrary to popular belief, popular search engines like Google, Yahoo and MSN offer RSS feeds that can be easily added to a website. It is important that a webmaster checks if the RSS feeds can be used on his/her website, as most search engine feeds are designed for non-commercial websites.

    Placing a search engine RSS feed allows a webmaster to increase the keyword density of target keywords and also helps improve the dynamic content on a website. In addition, inserting new RSS feeds is a fantastic means of ensuring that content on a website is generated more frequently and fresh content is generated regularly. News RSS feeds are the best way to ensure fresh content is added to the website and there are sufficient topics to work with. Newer software like RSSmix allow blending of multiple RSS feeds to create a single site feed, and webmasters have started using software like RSSmix to make the most of RSS feeds.

    Another vital thing to keep in mind while implementing an RSS feed on a website is that JavaScript based RSS solutions are not indexed easily by search engines, and webmasters are better off avoiding JavaScript based RSS feeds. There is no denying that JavaScript based RSS solutions are easy to implement, but they offer very little in terms of search engine optimization. ASP, PHP, and HTML alternatives for RSS are readily available and are a viable alternative to JavaScript RSS feeds.

    In conclusion, RSS feeds are the hottest phenomenon when it comes to search engine optimization and the number of webmasters looking to RSS feeds is ever increasing. Newer technologies like RSS 2.0 are expected to offer increased value to search engine optimizers, and the number of webmasters using RSS feeds to add dynamic and easily indexable content to their website is on the rise. As mentioned earlier, it is best to use a RSS feed technology that is easily indexable.

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