Search engine rankings take time. They don’t magically appear in the weeks following your site launch – the process takes months. You might snag some #1 rankings for some long tail phrases in an obscure niche, but to rank your entire site competitively is a slow, painstaking process.There are several factors to consider when looking at your long term expectations for your site. How optimized is your site? Do you have navigationn issues that could prevent the spiders from crawling your site? If your established site had no optimization in place at all, opening the site up and giving it a fresh look and an easy to navigate format is the first step.What is the age of your website? If your site is new and has no links, Google may not have even seen you yet. If you sit and do not address the issue, your site may never be indexed or may be indexed and then removed. You must get a couple of links and submit a sitemap if you really want to get indexed. If you have an old site, you may or may not have links. With no links, you need to get moving if you want results in the next year! If you have a number of links already, Google will probably get you reindexed as soon as they receive notification you are updating.
Is your site flexible? Can you easily change things as needed to comply with new guidelines and best practices? If your current back end is inflexible, more time will be required to implement positive changes and to increase the productivity of your content management system.
How competitive your target phrase is has a direct impact on how hard you will have to work to get a SERPs ranking. The more competitive this phrase is, in other words, the more links, pages, and fresh content you will need. You want to choose target phrases that have a decent amount of searches, but not so much competition.
Ask yourself honestly – is your site even capable of being competitive? Take a look at the top 10 other sites for your target keyword phrases. If they have 10,000 inbound links and over 1000 pages, a beginner site with 7 links and 12 pages is not really going to have a chance. If the top 10 includes Amazon, eBay and Wikipedia, you really need to do some serious reevaluating of your goals to have a hope of success.
If you have an already established site, rankings will come rapidly. If your site has been around long enough to accumulate plenty of of links but falls short in the area of fundamental SEO and proper navigation, fixing these issues will also bring results quickly. For new sites, however, the necessity of building links will significantly increase your wait time.
It doesn’t really matter what industry and target phrases you are concentrating on – your search results will take time to pop. Just how long, is anyone’s guess. Don’t give up! Keep concentrating on SEO efforts, watching the long tail and analyzing your traffic to see your site slowly gaining speed in a rise to the top.