One of the things that you should never forget as a responsible webmaster is to regularly check your website’s link popularity. By now you would have known that your website’s search engine ranking depends a great deal on your link popularity. In many cases your link popularity would be the only factor that differentiates your website and your competitor’s website for the search engines. So you must monitor your link popularity very closely.
One of the factors that does not occur to many webmasters is that their links count could drop. Yes, even though you may be thinking that certain links are permanent, they may not be all that permanent after all because there could be so many things that could go wrong. Your linking websites may have been upgraded and the links could have been deleted or the linking websites may have been taken down, search engines may have removed the linking websites from their index, the blog administrator in which you have posted your website’s reviews may decide to clean up their blog and so many other things that could take your links down. Unless you check your link popularity you will not know exactly your links count.
This is also important for staying above your competition. On this count, you need to make sure that you check not only your website’s link popularity but also your competitors’ link popularity. Because if your competitor has taken a very aggressive link building efforts and if there is a huge difference between your website’s links count and your competitors’ links count, then in the next update you will be pushed down the search results. Even a few numbers down the search result can have devastating effects on your search engine ranking. You need to therefore make sure that you enjoy better link popularity than your competitors.
One of the most common ways of checking your website’s link popularity is to make use of the following search syntax in Google: link:yourdomainname.com
This simple search will return all the links indexed by Google. This however may not show you an accurate status of your link popularity. For more accurate results, you can make use other link popularity checking tools available online. It also helps to cross check your link popularity more than one method this will give you a clearer picture even if there are any discrepancies in the link popularity results.
It could be a big mistake not to check your website’s link popularity regularly. Only when you check your links count regularly you will be able to identify which is the best link building strategy for your website. This is also important whether you are getting your money’s worth when you hire a links building company to boost your link popularity. When it comes to website ranking only indexed links count; there is no point getting links from websites that use ‘no follow’ attribute. If you have been checking your website’s link popularity, it is high time that you start monitoring your link popularity right away.