It is fairly common to have some worries about how many inbound links lead to our website as it has a tremendous positive effect on our website’s page rank and search ranking. We build our links through one-way link building, social book marking and reciprocal link exchange – that is the way it has always been done. Reciprocal link exchange is a problem area of all of them because as the name indicates, it is an exchange. If you use a reciprocal link exchange strategy, there will be as many outbound links as there are inbound links which can be problematic. Very few people worry about the number of outbound links that their site has, but they should.
According to Google’s official blog, you should not worry about outbound links too terribly much. That is applicable to organic links that help your visitors, but in the case of link exchanges it sometimes plays out differently. When you are linking, you should link only to websites that are related to your service, product or your website. Any irrelevant links you host can have a negative impact that degrades the reputation of your site. If possible you can add commentary on each of the outbound links that you have in your website. This will also help you in adding more content that is keyword rich and at the same time help the users with the information that they need.
This doesn’t solve all the possible issues with having reciprocal links, but it does let your visitors know whether or not they need not visit a site. . This will save them time and they can always visit if they would like to explore the linked website at their own discretion. However, your site will remain an information worthy site and not get a reputation for misleading your visitors.
Adding relevant links that are useful to your users makes you a specialist in that field which will often result in getting a fair proportion of return visitors. Though there are number of positive points in having outbound links, in order to avoid any possible abuse, there are certain factors search engines pay attention to. Google for instance considers unmonitored links and paid advertising outbound links to be bad. Be careful here, because there are some rather unsavory link exchanges out there looking to take advantage of unsuspecting site owners with promises of dramatic traffic increases.
If your site contains a lot of outgoing links, visitors can easily be confused with to exactly what you are providing them with. Google advocates that the number of outbound links per page should always be under 100. When you have paid links or too many links on a page that go out, users get frustrated and alarm bells go off when Google’s spiders pay you a visit. You can lose a lot of potential visitors as well as clout with Google.
When you are use reciprocal link exchange as your link building strategy you have to make sure that the links are well categorized and that each link has some explanatory text to help visitors and above all, keep the count to less than 100 per page. Make sure they are as relevant as possible, and then seriously consider engaging an SEO firm to transition you to more organic linking strategies if possible.