Blogging is becoming the easiest thing to do nowadays on the Web. Whether you may be doing it for business purposes or just because you want to share your thoughts and reach people all around the world, the blog is becoming a viable medium akin to print advertising or thirty-second television spots. Even with the most minimal exposure, it can be almost a guarantee that someone will have to hear about the things that you have to offer on your blog.
However, making sure that people know about your blog is an entirely different thing. There are so many factors to consider that you may have a hard time figuring out where to focus your plans first. Don’t worry, though, because you are not the only one caught in this quandary. “Amateur” bloggers like you-and by extension, even us as well-are popping up by the seconds, so the noob community here is certainly high.
Now that we’ve got that established, it’s time to get started on the task at hand: directing web traffic back to your blog. Web traffic is much like traditional advertising or word-of-mouth marketing-as long as there is one who is aware that you have an existing blog, chances are still high that people that he or she are friends with will come to know your blog, which they will then refer to their friends, and so on and so forth-you get the drift. Okay, enough dilly-dallying for now. Take note of these guidelines, particularly if you are trying to start a blog.
Content Is King.
Everyone is bandying about the quality of a blog content nowadays that it makes one think whether every blog lives and dies by the writing on the wall (i.e. the posts of the blog author). Well, not every website’s popularity is determined by the words written on it-YouTube, for example, has mainly subsisted on streaming free videos for everyone-but for most people worldwide who can only subsist on a precious few minutes of quality Internet time, it does matter that the words you are writing should make a lot of sense or, at the very least, can entertain a certain group of people.
A blog is like your own set of authored books rolled into one convenient URL-the only difference is that you should act both as the author and the publisher. Not only should you find myriad ways on keeping people interested in visiting your blog, but you should also have the hustle to market it to as much people as possible. And while we’re on the subject of content, we think that this next item should be a nice complement to how you should approach content writing, and that is.
Find A Way To Constantly Update Your Blog.
The only thing that can be more embarrassing than having a website with no visitors is the fact that the last updated content on your site was more than six months ago. If you leave your blog too long to the elements, it will then become a sort of madhouse for the most despicable aspects of the web: spams, malwares, and viruses-basically, the whole lot of them.
Unless your blog is hosted on a third-party platform like Blogger.com or WordPress, you do not really have to cook up ways to refresh the content on almost every hour of the day (good luck to the bloggers who are saddled with that responsibility). However, at the very least, you can just think up of something to post on your blog every once in a while-say, every once or twice a week can do you good. Some of the ways on how you can build a proper subscriber base is when people see that you are giving your utmost attention to or blog; if they see that the content you post is on par with what they are expecting from you, or even more, they will reward you, in kind, with the hits that every website administrator would die to have.
Not many people bother about RSS feeds yet, but in due course, they will have to. Why? Well, if you consider the thousands and thousands of websites that are equally vying for your user’s attention, then it becomes that much important to you to find a way to keep them coming back to your blog, even for a quick read. One of the most effective ways to do that, of course, is by enabling your visitors to subscribe to an RSS Feed.
Why should you bother with a RSS Reader, though? If you put yourselves in the shoes of a casual browser, this can achieve only one of many, many things. Remember that cool site that you had just clicked on by random on Google a few days back? Ever wished that you can go back there easily? Well, that site’s RSS Feed can help you do that. Problem solved, we reckon.
Categories and Tags.
Keep your categories and tags sensible and to a minimum. Most likely, when a new browser or commenter has wandered over to your blog, it’s mainly because of how their search had managed to take note of your tags. In absence of a more systematic in-site filing system, the ‘tags’ and ‘categories’ tabs had dealt with this conundrum be default, and by all accounts, it seems to be working fine the way it still is.
Let’s say that you have been able to scour a little hole-in-the-wall diner in China, and the food that you have just tasted there was the mind-blowing thing you had eaten so far. And of course you want to blog about it! Now that you have done what you have set out to do, keep in mind that you have to find a way to differentiate your latest post from the others which you had finished mere days or even weeks ago. For your ‘categories’ tabs, you can start by filing it under travel and food, obviously for the topic on which you had based your latest post on; for ‘categories’, you can be more specific-let’s say that you have settled on “Chinese food” or “China exploits” as your final categorization. What will these achieve? If it’s not apparent enough, it enables first-time visitors to click on other topics of interest without going through every single one of your posts.
And before you forget, you should keep your tags and categories to a minimum. Maybe two to five of them will have to suffice; if you go overboard, some users may notice that several of your categories essentially lead to the same thing, and you do not want that happening.
Keep Your Blog As Dynamic As Possible.
One of the reasons why some blogs are popular than others is because of the fact that the authors themselves acknowledge the presence of the users who have been contributing comments on a specific post. If anything, this can just prove that the Internet is as good a place as anywhere to foster and develop a community of like-minded individuals, and not just other bloggers in your niche.
By dynamic, we mean that in the broadest way possible. For example, if you have the time or the capability to do so, you can post multiple pictures or videos on your page-just make sure that these aren’t too large or numerous enough that it can halt your site to a grinding crash. And while you are at it, why don’t you encourage your users to contribute their very own content to your blog, as well? As long as you still act as the site moderator, you can still keep things on your blog on going through a leash, albeit a very loose one. Try to make your blog as much fun as it can be humanly possible, and your users will thank you for it.
Avoid Being Too Ad-Crazy.
You have the right to earn through your blog-that much we do not deny. However, if your blog frequently displays ads or, worse, pop-ups that are not even involved on your niche, consider your reputation shattered like that of a scandal-ridden politician.
You still can choose to place ads; however, if you are writing about gardens, for example, make sure that the ads that you are choosing to be displayed on your sidebar should maybe deal with flowers or landscaping. If you have seen The Social Network, it’s a well-known fact that Facebook didn’t even rely on advertisers during the initial months of its running. Understand that cyberspace is a young one’s playground; it’s the only place where he or she can escape from the things that irk him or her the most. Therefore, if you keep on pushing ads on your users’ faces, then there goes your cool factor.
These are only some of the well-known tips on how you can net a generous quantity of traffic to your blog. You do not need to pay an outside party to have them sponsor ads on your blog; with a little bit of creativity and patience, your blog will soon get to the upper echelons of the search rankings in no time at all.