The secret to the success of online business is conversions- converting the potential customers into buying customers. You have your SEO in place and so are getting steady visitors to your website, but then how can you make them actually buy your products or services? How could you prompt them into visiting a particular page; subscribe to your periodic newsletter; sign up for a particular offer or just convert into positive leads? What could you do to convert these potential customers into buying ones?
Here are some tips to try and get your target audience hooked onto your website and its products and services:
First thing to ensure is that you should have a simple and well-designed website. The navigation should be easy such that the visitors are able to find their way through. An easy to download site without too many images to slow it down will be most welcome as a site that takes ages to download is often dissuading and increases your bounce rate; consequently leading to low conversion rates.
Most important thing to remember is leave them with a call to action. Prompt them to the next step; but take care not to be too pushy. If you keep pushing them into sales then it can backfire and they may be put-off. So even if your ultimate goal is sales, do not be too blatant about it as pushing them may just prove to dissuade them. Leave the visitors with a choice; let them make their own decisions without feeling cornered or pressurized.
Take actions to ensure that the visitors place their trust in your business. It is sure that the audience will prefer to buy only from people who they trust; that is why you need to mention your complete address and contact details, make all the dealings transparent, provide complete information about the business and products so that the customers do not have any queries and are in a better position to make a decision in your favour. Once the viewers gets a feel that yours is a genuine business with real people who are committed to it, they will be willing to trust you and once they are convinced about your product or services they would be willing to buy it too.
Another important aspect you need to consider is to give excellent customer service. Customer is king and this cannot be overlooked. Always make it a point to answer their queries, their emails or respond to their comments. Do not ignore any kind of correspondence from your customer; treat it with the due importance and cordially answer it. Your brand needs to be established for the customer to take notice of it.
You can make good use of the social media to connect with your audience and establish your business as a brand. Try and give something extra from your competition as that will help you draw audience and then conversion rates can also increase.