Most of the small business owners are known to find the algorithms of Google; Panda and Penguin to be terrifying subjects. Even when one excludes the algorithms presented by Google; the business owners still have a lot left on their mind from maintaining the website to keeping it user friendly. However, many are still confused regarding what exactly is the difference between Google’s Panda and Penguin algorithm. Let us begin with some simple clarifications.
Penguin, what is it?
This algorithm focuses on spam fighting; it decreases the search engine rankings of the website that violates the guidelines of Google Webmaster. It is also known to keep a track on the overall quality of links to and from the website.
Panda, what is it?
Panda is all about focusing on the content of the website. Moreover, it lowers the ranking of “low-quality sites” or “thin sites” and makes higher quality sites rank on the top of the search results.
Both the algorithms, Penguin and Panda, were put together in service by Google in order to help the search engine users’ gain the best possible results. The most deserving websites are listed on top of the search engines by these algorithms. However, if Google can improvise so much to offer the best experience, you can do a much better job. Mentioned below are two areas of your small business website that can be optimized for better performance:
Domain authority is known to deal with links. The algorithm is structured in a way that it scans both for the quality as well as the significance of the links provided by the website. It is also known to concentrate on the quality of the back links, which determines the authority of the website. However, to increase the traffic on your site two aspects play a very important role: the number of outbound & inbound links.
Wondering how to increase this? Content, is your answer. Opportunities to link out will increase with the number of qualitative blogs and articles you write. If you optimize your website, you will include relevant links and also get an opportunity to link out to quality sites. This in turn, brings us to the next opportunity:
Now, let us talk about Panda. This algorithm is known to crawl your website for quality, importance and richness of content. This in turn displays results that the user is looking for. However, many small business owners do not understand the importance of good content on their website. Two aspects that should be considered while posting content are: richness of the content and how well you relate it to your business & audience. Always remember, if you create relevant, quality content on a regular basis, your website will automatically rank higher in the search results.