We all realize how difficult it is to get top rankings in the search engines for the right keywords and the efforts that are then required to remain on top of the search results. These efforts make sense only when the visitors that come to your website stay long enough on your website to be converted or lead to a later conversion. The main factors for increasing conversions rates is to increase the average time spent by the visitors in your website.
If you cannot keep people on your site, you have very little chance to convert your visitors to buyers. In addition to that, you must also know that search engines also keep track of the amount of time visitors spend on a web page. This does matter in more ways than one. This information helps them assess the importance of a particular web page against a specific keyword. The longer the time that people spend on a page, the more relevant it is considered.
The assumption here is that a visitor that comes to a web page after making a specific keyword search happens to leave the page in just few seconds, they are not finding the information that they are looking for. When this happens regularly, search engines give lesser priority to those pages in future searches which means less traffic and fewer conversion possibilities.
Make sure you keep your optimization efforts highly focused. Resist the temptation to optimize each page for too many words. The keywords should be related to each other. Don’t be a keyword spammer! When optimizing your web page for top keywords, make sure that these keywords get prominence in the web page content. For best results, use these keywords in the page headings so that your visitors will see them immediately.
This will help you convince your visitors that they are in the right place and make them spend some more time in your website reading what you have got to offer. Don’t be afraid to be obvious. Attention spans are short and ignoring that is done so at your own peril. There are plenty of options for information on the web, make sure that you eliminate those options be staying relevant.
Rather than having chunky paragraphs of content, present the information in bulleted formats, which will make easy reading. As the internet offers the consumers with myriad options, internet users are becoming highly vacillating. Make the best use of the first few initial seconds that they are at your website. If you miss this opportunity then you will lose your visitors forever, as your competitors are ready to grab your prospective customers.People do tend to remember sites that fail to impress as much as those which do.
Keep your landing page design and layout simple. Being neat and impressive goes a long way. Have a clear goal for each page, don‘t go scattershot. You should direct your website visitors towards that goal. Not many websites know how to do this and hence they lose a lot of visitors that come to their website. Don’t be a loser, keep it clean and easy!