If you haven’t started using article marketing yet, you need to start now. This is a great way to get links to your site and add valuable content to the web. It also sets you up as an expert in your field!
If you have a really topnotch website you can easily boost your online appeal by writing and publishing articles on article websites such as Ezine articles, or setting up Squidoo lenses or Hub pages. If you don’t have time to write new content, you can usually hire a rewriter to repurpose some of your quality content from your site or blog.
Make sure the rewritten work is up to your standard, however, since this is going to be representing your site. A rewrite consists of much more than replacing major words with synonyms and cutting and pasting different articles together. The practice of article ‘wizarding’ – using three articles to mix and match paragraphs and come up with ‘hundreds’ of ‘new’ articles – is just a plain bad idea.
You shouldn’t waste your time on such scams that will only result in a momentary bump in traffic, but instead concentrate on building a solid reputation that will yield lasting results. True article marketing happens when you contribute something of value and get people to follow a link back to your site!
Don’t make the mistake of considering links only for their PageRank value. Remember, many links can provide excellent traffic – with good linking you can achieve traffic that the SERPS will never be able to give you, especially if you are in a competitive field!
If you post to more than one article site, you will want to avoid duplicate content if possible. There are some sites that will run copyscape, and you will be expected to prove you are who you are and that previously published articles are your own work. Once you have decided on a few good site, carefully read the guidelines for submission. It would be a shame to see a good article scrapped for an avoidable violation of the rules!
If you use the same pen name, however, you can often repurpose slightly and keep the gist the same without hurting yourself – the only reason duplicate content matters in this case is that if you are specifically trying to drive traffic you want many different resources to pop on the SERPs, not the same one over and over. Once you get flow going, other people may find you articles so helpful they may want to post them on their own site – just insist on a link back from their site to yours!