There are numerous link building strategies available to the internet marketer today to improve their link popularity. However, not all link building strategies have withstood the tests of the time. Many new link building strategies have emerged in the industry and several strategies have gone without enough subscribers because they have not been very effective. One of the link building strategies that is still used today is article submissions. This is one of the oldest link building strategies and though many new strategies have evolved in the market many people are still using article submissions to promote their websites.
When the link farms and other link exchange programs were at the peak, article submission came as a great boon to the website marketers because article submissions helped them build one way back links for their website and that too free of cost. If article submissions are still popular today, then it is because all the search engines have turned highly content-centric. This in fact has boosted the popularity of article submissions in the link building industry.
You can confidently make use of article submissions to build your links even today without any hesitation. You just need to make sure to stick to the best practices of article submissions to enjoy the best results. Though article submissions involve a very simple process that you can handle it yourself, you will be able to save a considerable amount of time by hiring an article submission company.
Here are few crucial factors that you need to take into consideration when you want to build links through article submissions. First, you need to have a comprehensive list of article directories compiled because it is not enough to submit your articles to just one article directory. When you are compiling your list of article directories, you need to pick article sites with good PageRank. Google values highly backlinks that come from websites with good PR. So you will be able to enhance the effectiveness of article submissions by submitting your articles to article directories with good PR.
You will have to make sure that you create original articles for submissions. Do not use copied content to create your articles. Come up with interesting topics relating to your niche so that you can incorporate your keywords in the article. Keyword rich articles will help you drive good traffic to your website and it will get listed for searches that are related to your website.
Make sure to review the article submission guidelines and comply with them so that your articles will be approved by those directories. Only articles that are published in the article directories will be indexed by the search engines. Do not ignore your author resource box because your links will come from the author resource box. Create keyword rich content for the author resource box too.
If you want to submit your articles to several article directories, come up with different versions of the article for every few submissions.