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When you are in the process of building links for your website, you must remember to ensure that your links last longer. There are people who buy links by paying for this links on monthly basis. If you are one of those people who is buying links, th
en you need to be careful as you might be putting yourself to unnecessary trouble.
Google takes all the steps necessary to guard its PageRank concept. The web will be a reliable place only when everyone plays fair. Only then search engines will be able to help the online community. The main purpose of search engines is to provide the internet users with the information of highest quality. When people try to take shortcuts then search engines have to take necessary steps to close the loopholes in their algorithms and one such counter measure is temporal link analysis.
Don’t be overjoyed when you manage to secure a whole lot of links to your keywords. If the increase in the links should indicate any unnatural trend, it will set off the red flags. Though you manage to build links to your website, you will not be able to see the results immediately. It will take longer than you expected to see an tangible results. If you check Google cache, you will notice that your website has been crawled but you may not see any noticeable change in the pagerank or in the search results after you have secured those hundreds of quick links.
One of the factors Google analyzes while it reviews your website is the age of the links. If the links are too new it will not be of any use to your website. As the links age, their value increases. This is to counter act people who buy temporary links to their website to promote it online. Google detests such practices as it ruins the entire pagerank theory.
If you are buying links for three months from a link farm, when the search engine spiders revisit your website, they may not find those temporary links. So in the first place it does not give your site any credit for the latest links. This can be considered an extension of one of its sandbox effects. Like Google’s sandbox counter acts proliferation of all new websites that are meant to generate links to boost a particular website, temporal link analysis too keeps the abusers under check. However, we don’t have any clear cut numbers on how long should a link be made present to gain credibility. Probably, Google will not make this factor evident because once we know the cut off time, the links will be made available for that duration. This is one of the reasons why the results of our SEO efforts are not seen as quickly as we would like it to be reflected. Only website owners who understand how search engines work will be able to digest the fact that SEO is a slow process. Whereas others often have problem with their SEO companies because the feel that they have been taken for a ride by their SEO company.
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