Keyword analysis is one of the most important aspects of SEO. Search engine optimizers perform extensive keyword analysis, before moving on to other aspects. Understanding how keyword analysis affects search engine optimization requires coming to grips with what keyword analysis really is, followed by a crash course in how to carry it out. here is that crash course.
Organic searches on Google are triggered by entries that are made by users. Specific searches contain relevant words which are known as keywords. For example, all three words in “Alabama home foreclosure” form a single keyword, and the phrase ‘home foreclosure’ is also a keyword. Your website must be optimized for sets of keywords; the choice which ones to target is influenced by keyword analysis. Keyword analysis allows you to know where your efforts are best focused.
Google AdWords keyword tool, is readily available for keyword analysis and can be used by anyone. Software is used to generate a comprehensive report on each keyword. Keyword analysis typically will include the popularity of specified keywords, the number of search queries for the keywords and a record of the keyword’s search history over a period of time. This is all vital information to have.
Statistics play a big part in keyword choice, but trends and current events also
factor in. Even niche keywords can help increase traffic to a website. For example, a dentist’s website should be optimized for keywords like “dental care”, but a smart search engine optimizer will also optimize a website for “dental health, invisible braces” and so on. People will search for those terms, so being optimized for them is to your benefit. You need to know what words attract traffic and what words you can competitively rank for.
SEOs generally base their keyword selection on more than one targeted group, and effective keyword analysis should take into account the competition for each keyword. The higher the advertising competition and payout per click, the more competitive a keyword usually is and the harder it is to be be competitive for.
Optimizing a website for competitive keywords is not an overnight thing. It can take years. The first few websites that come up for the keyword “home loan” have established links and insane PageRank, making them very hard to beat. It is better to try ‘Home loan Santa Barbara’ or ‘home loans for newlyweds” to get a slightly different piece of the pie.
So what you should take from this crash course on keyword analysis is that it should take into account the following:
Number of searches
Possibilities as a niche keyword
Search engine optimization is based on keywords, and if a search engine optimizer chooses the wrong set of keywords to target then all of your work will be for nothing! be smart, do your homework and you’ll enjoy success!