Using banners for driving traffic to your websites was one of the earliest forms of paid search. It is still a highly respected and effective way of driving paid traffic to individual websites. However, this can also be one of the most expensive ways of driving traffic to your website. When this is the case, then you must make sure that you are getting the very best returns possible out of the investments that you make in banner ads.
Banner ads can be very attractive, but are useless if they don’t drive traffic.
Any miscalculations you make in this area will not only waste your money but it will also give you false hope. You may be thinking you are going to get good traffic to your websites through these banner ads and you will end up sitting and waiting for a long time to see results, trying to be patient when in fact you need to identify that the problem is with the banner ads and take alternative steps to drive traffic to your website. Sometimes banner ads are just not appropriate or sensible for promoting your particular product or service, so investigate and see if there is really a reason to invest in banner advertising.
Here are few tips on how you can get the best out of your designated investments in banner ads and get the desired traffic. When you are in the process of signing up for banner ads, it is imperative that you find the very best websites on which to place your banners. The first factor to be taken into consideration is the relevance of the website that hosts your banners. The websites that you select must be directly relevant to your products or services. In other words, people who are visiting those websites should find your services or products very useful to their needs.
A good example is as follows: suppose you are a hosting service provider. It follows as a logical matter of course that you will be able to get good conversion rates by placing your banners on websites that sell website templates or web design services. People who are looking for website design services will also require web hosting services. These people will be more likely to click on your banner ads, and this can increase your conversion rates. If you were to place your banner indiscriminately – such on travel industry websites or websites about pregnancy, then you will not get any conversions for your hosting service since those visitors are not looking for web based services!
Another important factor to be remembered is the traffic level of the website that hosts your banners. If the website you are advertising does not have enough traffic, then there is no use in paying for your banner to be displayed since there are no visitors to see it. Research the sites you are considering to ensure they have enough traffic so you will be able to get good traffic and conversions.
A way to help in this endeavor is to look for websites with good PageRank. When you get websites with good PageRank then they will also probably have good search rankings for top keywords, and you will be able to get a good back link from a high PR website. This will help you get good search rankings in the search engines. This is just a secondary benefit of banner ads – high PageRank sites usually also have good traffic, so obviously this is the primary reason for targeting high PR sites.