The many and widely varied factors that can assist you in reaching your goals for your site or prevent you from operating at full potential all must be taken into account in order for your company to operate successfully. You need to take a highly professional approach to each aspect of your site, starting with your website’s design, following through to your website’s content and linking.
First, content – your copy will definitely affect both search engine attitudes towards your website as well as visitors’, so you have to ensure it is top notch. Since how you present your copy reflects on not only your image but your rankings in search engines, it is best to appear completely knowledgeable, educated and professional – which means hiring only qualified copywriters.
Many companies make the mistake of getting cheap ‘SEO articles’ and using them for article marketing as well as web pages. This is a huge mistake, as it makes you look undereducated, sloppy, unprofessional and therefore not to be trusted. Other companies make the opposite mistake, hiring a high quality copywriter who does not understand SEO, and attempting to tweak the text later – again resulting in stiff, barely readable copy. What your site needs is creative, informative SEO friendly copywriting to create a website that gives a terrific first impression.
Above all, it is essential that your copywriter has some basic skills or qualifications before you can use them for your website or other copywriting needs. The ideal situation is to hire a qualified copywriter who has demonstrated professional knowledge of SEO and who can create informative readable copy that convinces your visitors that they are in the right place and tells the search engines exactly what the relevance of your website is to the keywords targeted.
You need not only a terrific vocabulary to be able to write great SEO content, you need creativity, a fluid style, the ability to construct complex sentences and make them seem simple, and a clear understanding of the dynamics of SEO as well as the psychology of internet users. This enables copy to be written that encourages conversions to take place.
When a copywriter demonstrates great writing skills to keep the keywords intact and is also able to come up with content that is meaningful and has grammatical accuracy, you have hit copywriter gold. Hang on to them, send them cookies at Christmas and throw an occasional bonus their way to keep them working for you and not the competition.
A great SEO copywriter is worth their weight in gold!
These writers understand that keywords are not complete sentences but words or phrases that do not necessarily make correct grammatical sense. They are able to present these keywords in such a way that they are kept intact and still follow correct grammar and sentence construction – often, a precise knowledge of punctuation rules is what is needed to construct perfectly readable sentences that handle awkward phrasing neatly and achieve readability.
Don’t pass up the step of providing quality SEO content for your website – even if it costs you up front, it will pay off down the line!