‘Affiliate site’, the name itself specifies that the site has been provided by the company that offers the affiliate program. It is true that such a website that has been provided by the affiliate owner cannot be optimized. Moreover, these websites would always have a specific format for the website’s URL. The content used as well cannot be changed, as it would contain the standard content used by the parent business. In this case, there are few other important points that would help you in optimizing your affiliate website. The most simple and easiest way would be to develop a completely new website right from the scratch. You can have the domain name selected and registered and have content that would speak about your collaboration with the company offering the affiliate program. However, remember to include the affiliate link that has been provided, as this would be the only link that would prove that you are an affiliate of the company. If this is going to be the case, then adding Meta tags and Alt tags would not be a problem. Even the content of the website can be changed and modified accordingly making it even more SEO conscious and rich in keywords.
Creating frames and redirecting users can be a possible way of increasing the number of visitors to the website. However, framing is not an easy task as it sounds. But for this as well, there are options that would help in framing properly. You can have this done by service providers who offer this as a service. The frame created will show the user the title of the page and the description. And if the description seems to be something of interest to the user then the user would obviously visit your affiliate site making it more popular. Create secondary pages to support the affiliate site would certainly help as this would be a page with content rich in keywords and Meta tags. This would form a platform where the visitors would actually land and visit the affiliate site if they find the description at the secondary page something relevant for them. But remember that there should not be any dead links. This would not only frustrate the visitor but also drive that visitor away from the affiliate site forever.
Linking the affiliate site would greatly help. You can have a link of your affiliate site if you own personal or official website. The important thing is that the link has to be one-way. Once you make your affiliate site strong, there would also be possibility for you to get one-way links from other sites as well. Submission of topic related articles in the article submission sites with a link to the affiliate site would greatly help in making your affiliate site. Remember that the articles posted should certainly be related to the content you have in the affiliate site.