Expanding your Keyword Focus

Everyone knows about keyword research and the long tail. You have to think creatively to find all the people who are looking for you!

The first step to good keyword research is knowing how to operate Google’s Keyword tools. You can make a list of words you want to target, then plug them in in different combination and the tool will offer you newer ideas and various related terms.

You can expand on this by brainstorming and checking out the competition. See what unique combinations they’ve come up with, and develop some content of your own.

Next look at the search engines top buzzwords over a period of a few months to track trends and evergreen subjects. Borrow some keywords and combine them with your own. Go back to the Google keyword tool and see if any new combinations pop up.

Go look at forums and blogs in your niche and pay close attention to what types of people are searching for your product or service and how they talk about it. You can often pick up on ways people converse online and translate that into how they are likely to search.

Diversify. Is ‘baby’ or ‘infant’ better? Use both, create two pages to develop the option on both sides. Above all, don’t forget the long tail!