Benefits of Proper SEO

SEO on its own will take you very far. Like SEO, social media will help you work your way up the SERPs. Also like SEO, social media is an investment. In order for it to work you will spend time and possibly money as well but you will have your efforts show an impressive ROI if you stick with it. It will take time to build a network and develop trust; you have to find your audience, define objectives, formulate a strategy, develop tactics, implement tools and use measurement to determine your progress.

Is more better?

More can be good so long as it is quality. Quality is more important than quantity. You don’t need million so followers in name only. You need an audience of a thousand people who are genuinely interested in what you have for show and tell. Otherwise you are trying to present your ideas to a crowded lunchroom during a food fight. if you have a million followers but none interact with you, you have nothing really.

Who is paying attention?

Hearing is easy.Listening on the other hand is different. Listening requires focus. Subscriber counts are well and good, but the amount of people you actually reach is far more important. Calculate your reach based on a number of factors, including response, and be realistic.
Be SOCIAL, not salesy. No one likes a spammer!

Engaging your audience properly leads to greater participation. This is hwy so many marketers fail at social media – they use the same high-power tactics they use for advertising. Social networks aren’t interested. You have to act like a real person; participate in the community conversations and give people reasons to interact with you.
Find your niche

Niche areas have fewer people, but give more engagement value for products or services being shared – as long as they are relevant. Think of this as aiming for the best bang for your buck. Instead of just getting football fans, for instance, you can aim for Steelers fans to have better success or then narrow it further becoming more niche and target just Troy Palamalou fans. Use free tools like Google Alerts or Social Mention, or low cost tools such Trackur and PostRank Analytics to target niches of interest.

What is your ROI?

It has to be something, but how do you know what that is? You cannot find out how valuable something is until you assign a value. It doesn’t matter how or what that value is. You can say that a re-tweet is worth a dime and a backlink from a PR3 site is worth a dollar. Just assign something so you can measure. You can even use a point system, and convert to dollar value later. The key is, you need to create some form of starting point.

If you stick by these measuring sticks for engagement and ROI, you have a way to see how well your efforts are paying off. Be consistent, fair and realistic. Don’t change analytics midstream as no two work exactly the same and will skew the results regarding how you are performing. Once you know what works, you can integrate social media into your SEO program and realize better results than you previously had.

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