Google Webmaster Tools features number of tools that will help the webmasters understand their websites online performance better and understand the nature of their website’s traffic. If you have not signed up for an account in Google Webmaster tools it is high time that you signed up for your account. When you do signup for Google webmaster tools one of the most useful tools that will help you greatly is the ‘search queries’ feature. This feature gives you information to the webmaster on the search queries that have brought traffic to your website through Google.
Google search queries also give you information on top pages that are nothing but pages that are frequently featured in the search results. Other useful features that you will see in this section include Impressions, Clicks, Click Through Rate or CTR and Average Position. All the data featured in this section under various tabs will help you understand your website’s online performance and how your website is performing in the search results.
As a webmaster who is keen on getting top ranking in Google and driving adequate traffic to one’s website you are likely to find the information featured in the Search Queries section to be of great help. All the data featured here are based on real time data and not mere projections or predictions. So you will be able to tailor your marketing efforts based on the actual user data.
You will be able to get a clear picture on the nature of your website’s traffic. You will be able to identify the strengths and weaknesses of your website, which is very crucial for planning all your subsequent marketing efforts. This way, you will be able to channel your marketing penny in better way. You will know where your marketing money should go. This again will be helpful in accessing the effectiveness of the SEO campaigns run by your SEO agency.
Monitor your search queries page regularly to have up to date information on your website’s performance. This is an absolutely free tool and you have nothing to lose or risk. As Google is one of the major search engines, having access to real time data of your website’s search performance will certainly prove to be highly useful.
Google search queries section allows you to view data for up to 90 days. You will also be able to set a variety of filters to enhance or to manipulate the data to suit your specific requirements. You will be able to get great insights into your website’s traffic and see where and how you can tap the potential of your website better. Webmasters are therefore recommended that they make use of this free tool to understand their website’s online performance in Google. You can also hire an SEO agency to review the search queries data and tailor SEO campaigns based on the data available in the webmaster tools search queries section.